Origins

Choose your own adventure - Sneak style.

In January 2021, we sent out surprise mystery boxes to 1,000 of the most committed Sneak customers. Each box contained three sample flavours, labelled A, B and C. They were asked to vote on their favourite - and they were told absolutely nothing else.

Fast forward to May 2022 - time to reveal the winner. We took viewers on a choose-your-own-story YouTube adventure before we gave away that it was Option B (fondly known as Rhubarb & Custard) which came out on top. It's now in the permanent line-up, and something of a cult favourite.

Fun fact: Option B was the flavour we least expected to win. You guys continue to surprise us.